Questions about getting found, answered.

AEO describes work on clear answers to customer questions. A useful programme identifies the question, supporting evidence, appropriate page and measurement method. It does not require a fixed answer length or promise an AI citation. See the purchasing checklist.

GEO describes work aimed at visibility in generated answers. Separate the work performed from actual mentions, citations and enquiries. A research finding from one experimental system should not be sold as a universal rule for current engines. See the measurement method.

The work overlaps: useful pages, accurate business facts, appropriate access and clear evidence. Keep one coherent scope and report each outcome separately. Different labels do not require three duplicate content programmes.

Review each provider's search access, answer genuine buyer questions and verify actual responses. Search access is distinct from permission to train models; OpenAI documents separate controls. No file, schema type or content template guarantees inclusion.

If your customers ask AI assistants for recommendations, comparisons or answers in your category, then yes. A growing share of searches now end inside an AI answer rather than a click-through: if your brand isn't present there, a competitor's is. GEO is most urgent for considered purchases, professional services, health, and local businesses where people ask "who/what/which is best" questions.

Set delivery dates for agreed work and a separate evaluation window for observed outcomes. There is no universal ranking or AI-citation deadline. If the available data is too small or incomplete, the report should say the outcome is inconclusive.

It varies widely with scope. A one-off technical and AEO/GEO audit is usually a few hundred to low-thousands of Singapore dollars; ongoing content and optimisation programmes are typically billed monthly and scale with the number of pages, languages and competitiveness of the market. Price tracks the work required to become genuinely citable: there's no fixed rate. Ranklore scopes each engagement to the result the client needs.

Ranklore (RANKLORE PTE. LTD.) is a boutique studio in Singapore that helps brands get found across Google and AI answer engines: SEO, AEO/GEO, web design and development, e-commerce, and applied AI. Ranklore practises what it sells: this site is built the way we build yours. Plans and prices are published at /pricing/.